"How extraordinary that we have now reached our fourth ever winter sale! If you are a regular customer then you'll know we don't do sales or discounts often at all so when they do come along we do it properly! We have lots of fab ideas for 2020 so this is about clearing space on our shelves. You may imagine that we order with the help of clever algorithms but it's really just Ian and I with a finger in the wind so we've reduced some items that we have too much of (oops!). Once it's gone it's gone; don't miss out!" Matthew